Inn Cornwall Limited launched a new brand and overing in Cornwall, Deliver Pub Grub by implementing an ICRTouch TouchTakeaway shop across their three-pub chain, where their customers could place an order online and have it delivered to their door.
They provide hot traditional pub food, desserts and bar drinks.
‘Team Vic’ set up a central call centre to process direct line calls using the TouchTakeaway platform.
Seven front of house employees have become delivery drivers to bring the meals to the customers.
Last Sunday (5th April) proved a success, as over 500 hot pub roasts were delivered across Cornwall, which assisted in a generating turnover of over £15k gross sales in its first week.
The team is targeting a 12% week-on-week increase, as more & more customers are discovering the online order and delivery service, planting the desire for something a little special in the comfort of their home.
The St. Austell Brewery Tenants have been able to add off-license products to the menu delivering local ales such as Tribute & Proper Job.
Their social media has also seen a massive spike in support, likes, customer photos and reviews.
Top Tips For Setting Up Your Delivery Service
Get up and running – Offer a reduced menu of your most sold items to get up and running fast. You can always add more products later.
Discounts – Provide discounts for NHS staff and those that are more vulnerable to generate some positive PR buzz about your new service and stir up more customers.
Source cost-effective containers to deliver your food – This could be tin trays for hot meals, cardboard containers for chips, paper bags for delivery or wrappers for burgers.
Transport – Discover what transport your staff have to offer, look into various options whether it be bikes, cars or vans. Organise delivery trips so that multiple meals can be delivered in one trip.
Keep the food warm – Source enough heat bags for your drivers and their meals, ensure food is being prepared with delivery times in mind.
Social Media – Post your menu, meal pictures and a webshop link to your social media accounts and any groups or discussions relating to food delivery. Post a video to update your customers on how they can order.
Flyers – Flyers are an affordable way to advertise to your community. Drivers can drop leaflets to each street as they deliver food. Use local marketing companies to co-promote each other and support your community.
Classified Ads – Utilise local online classified marketplaces to reach more people.
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